Re-Thinking Jeffrey Goldberg – The Atlantic (July/August 2008)

Re-Thinking Jeffrey Goldberg – The Atlantic (July/August 2008)
Fonte: www.theatlantic.com
Intrigued (and alarmed) by the new science of “neuromarketing,” our correspondent peers into his own brain via an MRI machine and learns what he really thinks about Jimmy Carter, Mahmoud Ahmadinejad, Bruce Springsteen, and Edie Falco.
Per capire la Risonanza Magnetica Funzionale questo ottimo articolo di Jeffrey Goldberg è caldamente consigliato a tutti. Le possibili applicazioni di questa tecnica sono straordinarie. I pericoli? Altrettanto grandi.

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Novembre 14, 2008 / 1:47 pm
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